Americas Tools

Americas Tools

Behavioral Targeting Tools.

Behavioral targeting or behavioural targeting is a technique used by online publishers and advertisers to increase the effectiveness of their campaigns. Behavioral targeting uses information collected on an individual's web-browsing behavior, such as the pages they have visited or the searches they have made, to select which advertisements to display to that individual. Practitioners believe this helps them deliver their online advertisements to the users who are most likely to be influenced by them.?-Wikipedia.org

Motivate your potential customer to purchase your product online using great Behavioral Targeting Tools. Make your customers loyal, and prefer your store over the competition! Make them an individual offer based on what they are looking for. The Make-A-Deal module is a brand new, intelligent software for your online store that will do exactly the thing you need - make an individual offer for every interested customer.

Make-A-Deal module helps to increase your sales by creating individual offers for your potential customers. As a store owner you define the rules when special offer will be made. Rules are based on user behavior - i.e. what products a customer is browsing for in your store. This behavioral targeting tools will create individual offers for every customer, based on their behavior and the rules you set. You just need to set up customer offer parameters using the online wizard and your store will start selling your products or services faster! We assure you that when your customer receives such an attractive individual offer - he won't miss it!?

Here is an example of how it works: your online store is selling electronics and home appliances. There are 20 categories of products: DVD players, TV sets, irons, toasters, blenders and other kitchen and home appliances. All products are categorized by brands (manufacturers): Sony, Philips, Thomson, etc. A visitor found your site and is searching for deals on a good quality TV set. He is browsing through 5 offers and reading information about television sets. Your customer will not notice anything unusual, until he gets a special offer: Are you looking for a good TV? Buy a Thomson TV with this online special offer! Act now to receive a 5% discount on all Thompson TV sets! The discount is only valid for one hour from now.

What do you think? What are the chances your customer will buy immediately, using the discount? Yes, it is MUCH higher! For you as an online vendor, the benefits of the Make-A-Deal module are:?

... More Sales by making personal offers to your customers ... "Active Sales" - your store is making offers now, not just waiting! ... "Buy it Now" Effect - offers are limited in time, forcing customers to act now - a great call to action ... Smart Offers - made to interested visitors only ... Works 24 hours a day - after a one-time set-up, it runs all the time, making offers even when you are offline ... Easy to Start - includes Offer Wizard and 30 great Offer Templates available out of the box?

Be one of the first users of our module and get "early bird" benefits! The Make-A-Deal module is a very powerful behavioral targeting tool for individualizing your offers and attracting customers - a definite way to increase your sales! When this product used correctly, behavioral targeting can greatly increase the effectiveness of your advertising campaigns (increase your sales!)?by finding your target users in the most efficient manner.

Martin Wann is an Internet Marketing Assistant of a Ukraine-based company called MagneticOne.com, a website providing Modules for osCommerce, CRE Loaded, X-Cart, Zen Cart Stores.



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